Indeed
Team 170
MSU’s AAF chapter was assigned a national client, Indeed, and a case study that outlined its history and current problems. 7 months were spent creating a fully integrated marketing campaign to then compete in the National Student Advertising Competition.
The Work
Mushroom unaided consideration between 18-24 year olds by the end of 2023, show the simplicity Indeed has to offer with their quick and user-friendly interface, increase market share within the target and surrounding audiences.
Deliverables
Primary and Secondary Research, Campaign Strategy, Big Idea/Creative Strategy, Tinder Ads, OOH, :30 Ads, TikTok & Instagram Ads, Plans Book.
400
Survey Responses
50+
Research Hours
35
1-1 Interviews
Preferred Job Search Sites
Job Search Methods
Audience Analysis
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Visionary
Our Career Seeker, the one who is always thinking ahead. They are considering all paths and are eager to make the next big endeavor for their future. Our Visionary is typically a candidate looking to set themselves up with a long-term career in their chosen industry.
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Voyager
Our Job Seeker. They are someone who is looking to find themselves in life, whether it’s through experience or pleasure. This typical candidate is looking to set themselves up with a job whether that be part-time or full, they are looking for direction.
Key Insight
Our research revealed that our audience values simplicity and ease. They look for something that will achieve their short-term goals when applying for jobs. Gen Z spends roughly 1-5 hours per week looking for jobs and uses social media as a tool of reference when learning new things or seeking more information
Campaign Strategy
Job searching is not considered a hobby or an action that people are eager to complete, rather its something they want to quickly accomplish to get to the next step. By showcasing Indeed as the easiest website to find job applications, we will increase its unaided consideration for the job hunt industry.
We will elevate Indeed above its competitors by highlighting the simplicity the platform provides, making the job search process more efficient.
CREATIVE STRATEGY/BIG IDEA
it’s as EASY as…
Jumbotron
Sports like basketball are integral to college life at many schools. This would be a sponsored screen in college basketball arenas. The ad would us the campaign’s slogan when the home team makes a free throw
